Google's Search Algorithm Challenged
IDG News Service (11/19/11) Philip Willan
Padua University professor Massimo Marchiori is leading the development of Volunia, a new search engine that could challenge Google's search algorithm and lead to radically different search engines in the future. "It's not just Google plus 10 percent. It's a different perspective," says Marchiori, who contributed to the development of Google's search algorithm. "It's a new radical view of what a search engine of the future could be." Volunia's Web site allows visitors to sign up for a chance to test the beta version of the search engine, which will be launched in 12 languages by the end of the year. "If I didn't think it was something big, capable of competing with the giants of online search, I would never have got involved," Marchiori says. The project is headquartered in Padua, with funding being supplied by Sardinian entrepreneur Mariano Pireddu. "The difference of our search engine is what will enable us to emerge," Marchiori says. Pireddu says the Volunia researchers are not attempting to build a better search engine than Google's, but rather they are trying to create a different kind of search engine that can work alongside Google's.
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